CRO Checklist — Conversion Rate Optimization Audit Tool
✅ CRO Checklist — Conversion Audit
Self-service conversion rate optimization audit. Check items, get score & recommendations.
● Medium
● Nice-to-have
{id:’landing‘,icon:’🎯‘,title:’Landing Page Optimization‘,items:[
{id:’lp_h1′,text:’Clear, benefit-focused headline (above the fold)‘,priority:’high‘},
{id:’lp_sub‘,text:’Supporting subheadline explaining what you do in < 10 words',priority:'high'},
{id:'lp_cta',text:'Single, prominent CTA button with action-oriented copy',priority:'high'},
{id:'lp_social',text:'Social proof visible (testimonials, logos, user count)',priority:'medium'},
{id:'lp_hero',text:'Hero image/video showing the product in action',priority:'medium'},
{id:'lp_nav',text:'Navigation removed or minimized on landing pages',priority:'low'},
{id:'lp_mobile',text:'Fully responsive design — mobile conversion tested',priority:'high'},
{id:'lp_speed',text:'Page loads under 3 seconds (LCP < 2.5s)',priority:'high'},
{id:'lp_forms',text:'Forms have ≤ 3 fields on first interaction',priority:'medium'},
{id:'lp_urgency',text:'Appropriate urgency/scarcity elements (if genuine)',priority:'low'}
]},
{id:'copy',icon:'✍️',title:'Copy & Messaging',items:[
{id:'copy_benefit',text:'Features translated into customer benefits',priority:'high'},
{id:'copy_obj',text:'Anticipated objections addressed on-page',priority:'medium'},
{id:'copy_cons',text:'Consistent messaging across ads → landing → signup',priority:'high'},
{id:'copy_micro',text:'Microcopy on buttons, forms, and error states is clear',priority:'low'},
{id:'copy_story',text:'Customer success stories / case studies on conversion pages',priority:'medium'}
]},
{id:'trust',icon:'🔒',title:'Trust & Credibility',items:[
{id:'trust_guarantee',text:'Money-back guarantee or risk-reversal offer',priority:'medium'},
{id:'trust_security',text:'Security badges visible at checkout/signup',priority:'high'},
{id:'trust_privacy',text:'Clear, accessible privacy policy and terms',priority:'medium'},
{id:'trust_contact',text:'Visible contact information (email, phone, address)',priority:'low'},
{id:'trust_reviews',text:'Genuine reviews/testimonials with real names',priority:'medium'}
]},
{id:'technical',icon:'⚙️',title:'Technical Performance',items:[
{id:'tech_core',text:'Core Web Vitals pass (LCP < 2.5s, FID < 100ms, CLS {
cat.items.forEach(item=>{
`;
});
html+=`
`;
});
document.getElementById(‚checklist‘).innerHTML=html;
}
state[id]=!state[id];
localStorage.setItem(‚cro_v1‘,JSON.stringify(state));
render();
updateProgress();
}
CATEGORIES.forEach(cat=>cat.items.forEach(item=>{
total+=PRIORITY_WEIGHTS[item.priority];
if(item.priority===’high‘)highTotal++;
if(state[item.id]){
score+=PRIORITY_WEIGHTS[item.priority];
if(item.priority===’high‘)highDone++;
}
}));
document.getElementById(‚totalScore‘).textContent=pct+’%‘;
document.getElementById(‚totalItems‘).textContent=score+’/’+total+‘ points‘;
document.getElementById(‚progBar‘).style.width=pct+’%‘;
if(pct>0) document.getElementById(‚resultsBox‘).style.display=’block‘;
generateRecs();
}
CATEGORIES.forEach(cat=>cat.items.forEach(item=>{
if(!state[item.id]){
if(item.priority===’high‘) missing_high.push(item.text);
else if(item.priority==='medium') missing_med.push(item.text); }
}));
if(missing_high.length>0){
}
if(missing_med.length>0){
}
if(missing_high.length===0 && missing_med.length===0){
html+=`
`;
}
document.getElementById(‚recs‘).innerHTML=html;
}
CATEGORIES.forEach(cat=>{
text+=cat.title+’n‘;
cat.items.forEach(item=>{
total++;
if(state[item.id])checked++;
});
text+=’n‘;
});
}
init();
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